Change How Your Hair
Moves and Behaves

Hair smoothing is a professional service that changes how your hair behaves and holds its shape day to day. Keratin treatments help reduce frizz and create a sleeker, more manageable finish, working with your natural texture rather than permanently altering it. The result is hair that responds better to styling, holds up longer between washes, and feels smoother to the touch.

What Hair Smoothing Does

Depending on your natural texture and styling goals, a smoothing service can change how your hair looks, moves, and behaves from day to day. It can:

  • Reduce frizz for a smoother, more controlled finish
  • Soften unwanted volume and unruly texture
  • Improve manageability for easier everyday styling
  • Cut down on daily blow-drying and styling time
  • Add shine and softness to texture that feels rough or coarse
  • Help styles hold their shape in humidity
  • Enhance texture while working with your hair’s existing characteristics
  • Change how your hair holds its shape and responds to styling

Our Hair Smoothing Services

Keratin

Keratin treatments help reduce frizz, soften unwanted texture, and make hair easier to manage while creating a sleeker finish. Your HBI stylist considers your natural texture, condition, and styling routine before determining whether a keratin treatment is appropriate for your hair.

Express Keratin

Express keratin offers a quicker approach to smoothing for clients who want greater manageability without committing to a full keratin service. The treatment helps control frizz, soften texture, and create a smoother finish while making everyday styling more manageable.

Please note: HBI does NOT offer chemical hair relaxing, a separate service that uses chemical relaxers to permanently straighten curly, coily, or wavy hair.

Our Menu

Hair Texturing

*Price is an estimate only. Please book a consultation to learn more about your options.

Full Perm
$111
Starting at
Specialty Wrap Perm
$135
Starting at

Hair Smoothing

*Price is an estimate only. Please book a consultation to learn more about your options.

Express Keratin
$150+
Starting at
Keratin
$300+
Starting at

Why Choose HBI for Hair Smoothing?

Trained From the Ground Up

HBI has long developed stylists through its own teaching house, offering structured education and hands-on training. That foundation matters when changing texture, where understanding hair condition, technique, and how the hair will behave is essential to a considered service.

Nearly Five Decades of Experience

HBI has been working with smoothing techniques since 1978. Over nearly five decades, our stylists have seen these services continually evolve, giving us an unusually deep foundation for adapting established techniques to how clients wear hair today.

Education Without Borders

As Chattanooga’s only Intercoiffure salon, HBI is part of an international organization of leading salon professionals. Our stylists have presented at Intercoiffure events in New York, France, Italy, and Brazil, bringing a broader perspective on evolving hair trends back home.

Your Hair Sets the Direction

Every HBI service begins with a consultation. Your expert stylist considers your existing texture, condition, chemical history, routine, and goals before recommending an approach, particularly when deciding whether keratin or express keratin makes sense for your hair.

Find Your Next Texture in Chattanooga

Smoother, softer, more manageable: decide where you want your hair to go next. Contact HBI East Brainerd in Gunbarrel or HBI Northshore in North Chattanooga to discuss your options, or book your smoothing appointment today.

What's Next
for Your Hair?

Schedule Today
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